Semester-First BCA 1004

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Business Communication ( 1004 )

Means of Communication

• Meaning and Definition.

• Process & Functions.

• Objectives and there Importance. 

• Essentials of good communication.

• Communication barriers.

• 7C’s of Communication.

Types of Communication

• Oral Communication : Meaning, nature and scope.

• Principle of effective oral communication -Techniques of effective speech.

• Media of oral communication:- 
1. Face-to-face conversation.
2. Teleconferences - Press Conference.
3. Video Conferencing - Demonstration.
4. Radio Recording -Meeting.
5. Grapevine – Group Discussion.
6. Mobile Phone Conversation– Oral report
7. The art of listening – Principles of good listening.

Written Communication

• Purpose of writing.

• Clarity in Writing.

• Principles of Effective writing.

• Writing an e-mail, SMS.

Business Letters & Reports

• Need and functions of business letters.

• Planning & layout of business letter. 

• Kinds of business letters.

• Essentials of effective correspondence, Purpose, Kind and Objective of Reports.

• Writing Reports. 

Drafting of business letters

• Enquiries and replies. 

• Placing and fulfilling orders.

• Complaints and follow-up Sales letters

• Circular letters Application for employment and resume.

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